Bybit becomes the Official Crypto Partner of the Hexagon Cup — the boldest reinvention of padel. Eight franchise teams. Celebrity owners. World-class talent. A global audience hungry for what's next.
Sources: Playtomic Global Padel Report 2025; FIP World Padel Report 2025
Eight franchise teams led by global sports and entertainment legends — each with their own official identity.
Tapia, Coello, Chingotto, Stupaczuk, Triay, Brea, Sánchez, Josemaría — the very best of men's and women's padel.
Stands, foodtrucks, DJs and brand activations turn match days into a city-wide cultural moment. Your stand sits in the middle of it — at the heart of the action.
Mock-ups from the deck showing Bybit branding across the central court, vomitorium, stadium screen, toblerone and venue-wide branding zones.
Bybit brings digital innovation to the court — one flip at a time. A money-can't-buy ritual that opens every match, broadcast worldwide and owned exclusively by Bybit.
Three coordinated phases that turn fans into Bybit users — before, during and after the event.
Influencer & Hexagon-channel driven campaigns: give-aways of padel rackets and event tickets when you sign up on Bybit — up to 750 game tickets per event day.
Use your Bybit Card at the venue to unlock direct cashback advantages on food, merch and hospitality — instant value for every swipe.
Unlock crypto credit presents when you keep your credit on your account 7 days post-event — turning attendance into a long-term relationship.
Unmatched brand visibility. Premium hospitality. Innovative activations like the Bybit Coin Toss. One partnership, the entire ecosystem.
A two-part structure: a fixed branding fee for exposure, affinity, loyalty and VIP clients — plus a performance-based variable fee tied to user acquisition KPIs.
